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ABI wants ‘E-number’ approach to menu

The Association of British Insurers is calling for a radical simplification of the pay- ment menu to follow the label- ling requirements for food packaging.

Head of distribution Alex Roy says the current menu design is too complex for consumers and the association believes that simple, visually appealing labelling echoing the Food Standards Agency requirements on food packaging should replace it.

He says the ABI will make the suggestion as part of its response to the forthcoming FSA consultation paper on reforming Cob regulation which will also cover the menu and initial disclosure document.

Roy says: “We would like to see the menu simplified in a visually effective way similar to the labelling on food packaging to ensure better consumer understanding.”

Aifa director general Chris Cummings says he agrees that there needs to be a radical simplification of the payment menu to give consumers a clearer view.

He says Aifa’s proposals will call for a complete overhaul of disclosure to ensure understanding of where consumers’ money is going.

Cummings says a simpler system will help defend the industry against consumer lobby calls for commission to be scrapped and a new classification regime of costs would counter the “lazy” use of the word commission.

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