The Association of British Insurers is considering setting up a website that would provide consumers with general information about protection.
The trade body’s protection strategy committee has been working on ways to increase consumer engagement with the protection sector in an effort to bridge the estimated £2.6trn protection gap.
ABI assistant director of health and protection Nick Kirwan says: “A consumer website for protection is an interesting idea that came from one of our protection committees. We are currently considering with our members whether it would be feasible to take the idea forward, what the content would be and how to get consumers to visit it.”
Axxis Financial Planning director Owen Wintersgill says: “I think there is scope for an impartial website that provides information in conjunction with face-to-face advice.”
Last month, Money Marketing and former Ageas UK managing director Martin Werth launched a campaign for a protection awareness day, where insurers would send out an annual benefit statement on the same day each year to get people thinking about their protection needs.
ABI protection strategy committee chairman and Aviva director of protection Richard Verdin told Money Marketing the committee has looked at an awareness day as part of a wider strategy of increasing consumer engagement.