Jolly joins the ABI from Standard Life, where he was head of distribution policy, and takes over from Alex Roy, who has left to take up a new post outside the insurance industry.
ABI director of life and savings Maggie Craig says: “Jolly has over 20 years experience of the industry with three major companies and has worked in sales, strategy and distribution.
“A key part of Jolly’s role will be to lead the ABI’s work on implementing the retail distribution review, making sure that it succeeds in delivering high quality, appropriate advice to as wide a range of consumers as possible. Pete’s knowledge of the life industry will stand him in very good stead in taking this work forward, and in developing the ABI’s consumer strategy.”
Jolly adds: “It will be a challenging role, at a particularly challenging time for the whole financial services sector, and I look forward to using my experience in the best interests of the ABI’s member companies and, most importantly, their customers.”