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Aberdeen rebrands multi-asset business

Aberdeen Asset Management has renamed its Alternative Investment Strategies business as Aberdeen Solutions.

The asset manager says the new name better reflects the component strategies found within its multi-asset and multi-manager business, which runs more than £24 billion in pooled funds and segregated mandates.

It oversees a range of strategies, including multi-asset, multi-manager, passive, fund of hedge funds, fund of private equity funds and pan-alternatives.

The change also “emphasises the group’s capability in combining these investment tools into meeting client needs whether expressed as relative, absolute or real return, or a liability driven outcome,” Aberdeen says.

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