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Abbey revamp

Abbey National has re-launched its business in what it calls a “radical shift” in
customer service. The new line for the bank is “helping people get on top of their
money” and it believes this will “turn banking on its head”. The revamp includes
grouping its savings accounts into three types: Easy Reach, Put Aside and Lock
Away, and similarly regrouping its mortgage offerings into Easy Start, Sure and
Freedom. It will also replace its six current accounts with one account, “The
Account”. Abbey National chief executive Luqman Arnold says: “We&#39ve got a long
way to go before we&#39ve fully achieved (turning banking on its head) but when we
do, Abbey will be part of the real world, the customer&#39s world, not the baffling world
of banking.”

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