High street bank Abbey will launch a new integrated advertising campaign on May 2, with TV, posters, press and radio.
WCRS, Abbeys new advertising partner, has created the campaign, which will run until the end of June.
The new endline that will be used across all advertising is Abbey. More ideas for your money’. This is the first time that the new Abbey logo, created following the takeover of the company by Grupo Santander, will be used on advertising material.
The May campaign focuses on Abbeys Flexible Plus Mortgage.
Abbey Director of Brand and Communications Jeremy Davies says: “We asked WCRS to create a new communications idea for Abbey which is radically simple but sharp enough to catch the eye and be remembered. They have done exactly that with a theme and visual device which are direct, versatile and recognisable.”