View more on these topics

Abbey launches new advertising campaign

High street bank Abbey will launch a new integrated advertising campaign on May 2, with TV, posters, press and radio.

WCRS, Abbeys new advertising partner, has created the campaign, which will run until the end of June.

The new endline that will be used across all advertising is Abbey. More ideas for your money’. This is the first time that the new Abbey logo, created following the takeover of the company by Grupo Santander, will be used on advertising material.

The May campaign focuses on Abbeys Flexible Plus Mortgage.

Abbey Director of Brand and Communications Jeremy Davies says: “We asked WCRS to create a new communications idea for Abbey which is radically simple but sharp enough to catch the eye and be remembered. They have done exactly that with a theme and visual device which are direct, versatile and recognisable.”


PFS has not had its final say on commission

I am afraid that Harry Katz in his recent letter in Money Marketing headlined, Prac-tical knowledge beats the consultants, does not clearly reflect the context in which I commented about the ABI commission paper.

Striking accord

Andrea Tryphonides finds that Accord puts a high priority on broker relationships.

Cartel throws lifeline to NMS members

Mortgage intermediary Cartel is offering a lifeline to members of Perthshire mortgage processor National Mortgage Services following its closure to business on April 1.

The return of emerging markets

Ewan Thompson, Head of Emerging Market Equities, Neptune Although in political terms 2016 will be remembered for the seismic shocks of the Brexit vote and Trump’s presidential victory, the year was also a watershed for the global economy and emerging markets in particular. Following five years in the wilderness, the conditions are now in place […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment