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Abbey finally sees red

Abbey has bowed to pressure from conservationists and quietly changed the species of squirrel in its advertising from grey to the native red squirrel.

The bank last month began using the red species in its savings ads and says it no longer features grey squirrels. The move was met with delight by the UK Red Squirrel Group.

Grey squirrels, introduced to the UK in the 19th century, have driven red squirrels almost to extinction by importing disease and competing for food.

Money Marketing reported in April that one irate protester in Carlisle knocked over a row of cardboard cutouts featuring grey squirrels in Abbey’s Isa ads. The bank compounded campaigners’ woes by running an ad featuring the grey squirrel that halted the Champions League semi-final between Arsenal and Villarreal that month.

Abbey spokesman Joe Wiggins says: “We took into account the feelings many people had, as many want to see red squirrels used.”

UK RSG campaigner Jessa Battersby says: “It is a positive move as it is a conservation issue and it is important to highlight the plight of the red squirrel.”


NU takes top life spot from HBOS

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Standard criticised on SSAS loophole

Adviser Smith & Williamson has criticised Standard Life’s attempts to plug the SSAS IHT “loophole”. Standard Life has accused Axa of abusing a SSAS loop-hole which enables small businesses to pass on assets tax-free and in theory allows family members to set up schemes to bypass IHT. The Revenue has vowed to clamp down on […]

Purely Mortgages slashes salesforce

Purely Mortgages has cut its salesforce by almost a half as part of its third financial restructuring in under a year. Purely, set up in 2004, last week cut 19 of its 45 sales staff in a bid to bring its costs down to a level that will see it make profit on a smaller […]

Quarter of firms worried about final-salary deficits

Research by the firm shows that 26 per cent have concerns about their final-salary schemes while only 11 per cent feel more confident about their schemes than they did 12 months ago and 63 per cent say there has been no change in their attitude. Pru says the manufacturing and financial services sectors are showing […]


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