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Abbey appoints new customer relations head

Abbey is appointing Keith Morgan as director of economic & financial insight to be responsible for ensuring the profitability of the provider&#39s approach to customers and the design of its accounts and services.

Abbey customer director Angus Porter says: &#39&#39Our aim is to be a leader in personal financial services in the UK and the key to that is developing long-term relationships with customers rather than relying on their inertia as a reason to stay with Abbey. To do that, we need to understand what matters to customers and how we can meet these needs”.

Morgan says: “This is a tremendously exciting opportunity to bring financial and marketing disciplines together to reinvigorate a powerful customer franchise.”

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