Subject to FSA approval Bradshaw will join the company on 25 April and will sit on Abbeys executive committee.
As well as being managing director of Skandia Life, Bradshaw was also chief executive of Nascent Group SA, J. Rothschild International Assurance Ireland and deputy managing director of Scottish Amicable.
Bradshaw says: “Abbey has major interests in the life and pensions markets, both of which are subject to great change. The challenge, which I relish, is to develop a modern, customer-focused success story.”
