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A whole new ball game for sponsorship

Lincoln Unit Trust Managers is cock-a-hoop over lending its name to the prestigious World Croquet Championships.

While rival investment houses Aberdeen and Leggmason make do with endorsing piffling sideshows such as the Oxford and Cambridge boat race and Jordan Formula 1 team, Lincoln has put them in the shade by sponsoring highly tuned sportspeople clumping balls through metal hoops.

But wait. Imagine the Diary&#39s excitement to discover the British team boasts the reigning individual world champion and is widely tipped to win the tournament for the fourth year running.

Glory-seeking Manchester United fans may just have a summer sport to fall back on.

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