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A true champion

It is with great sadness that we report the death of former IFA Promotion chief executive David Elms after a short battle with cancer.

During his 10-year tenure at IFAP, Elms fought hard to promote and defend IFAs, often when few others were willing to do so, and worked tirelessly to champion the value of independent advice to consumers.

Elms’ unique brand of drive and determination, his positive attitude and friendly manner made him a great deal of friends within the industry, including many Money Marketing journalists. Our thoughts are with David’s family.

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