A trusted advice brand is needed by the financial services industry, giving consumers “a lighthouse” to guide them through the market, said Sesame at a Money Marketing round-table discussion hosted in conjunction with Teamspirit.There are many financial services brands but there is not one specialist advice brand, which presents an opportunity for someone to become the “trusted voice” in an industry generally lacking in faith, says Sesame marketing director Stewart Gitsham. He says that since regulation, marketing departments’ have had to cope with adhering to increasingly complex legislation while trying to deliver a clear, engaging message. Gitsham says communication materials must be credible, reassuring consumers and must also achieve “cut-through”, delivering the message in a creative manner. Teamspirit head of planning David McCann says: “Someone needs to take responsibility for communicating with the end-users. The Government has tried mass-market communication strategies of scare tactics, emotional blackmail and the more touchy-feely approach but no one is asking consumers what they actually engage with. People are media-cynical and more inclined to listen to advice from their best mate. Providers and the intermediaries need to speak to consumers in a language they understand.” Sesame marketing director Stuart Gitsham says: “There are no really strong advice brands out there. There are plenty of strong financial services brands, plenty of product brands, but ultimately people want advice. People have no single brand they can turn to for advice, regardless of whether they are an A, B or C client. “There is a real opportunity. There is no one standing up, no ‘lighthouse’ brand, guiding customers through the confusion.”
Many years ago,I contracted out of the state earnings-related pension scheme and since then I have received annual statements which serve to do nothing more than remind me of the suggestion that at some point it will be prudent to contract back into Serps. Can you advise me of when this should be done?
The FSA has urged IFAs to think about standards of advice and professional development as part of its pensions simplication programme.In a newsletter to retail intermediaries, regulators asked IFAs to think about the changes they needed to make for pensions tax changes.The FSA is continuing to talk with the Association of British Insurers and the […]
Type: Discounted-rate tracker buy-to-let mortgageDiscounted term: Three yearsDiscount: 1.16%Payable rate: 5.45%Tracker term: Lifetime of loanTracker rate: 1.75% above 3-month LiborMinimum loan: 30,000Maximum loan: Up to 85% of valuation subject to a maximum of 350,00, up to 75% of valuation subject to a maximum of 500,000Income multiples: Rental income must be at least 125% of mortgage […]
Intelligent Finance is to investigate after a mortgage broker claims incentives were being offered which could fall foul of disclosure regulations.
In this short video, Craig Inches, head of short rates and cash at Royal London Asset Management, offers his thoughts on how to preserve capital and generate income in an inflationary environment. Watch the video in full The value of investments and the income from them is not guaranteed and may go down as well […]
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Offsetting the cost of advice this way would benefit clients and advisers alike One of the multiple barriers to better take-up of financial advice is that some people are unwilling or unable to meet the upfront cost. In response to this, the government has allowed people to take small chunks (three lots of £500) out […]
Fund managers like to trade off having a unique style. There thousands of funds out there to choose from – the question I often hear from advisers is: what makes this person different? Sometimes this can be a really tough one to answer. “We invest for the long term” is all fine and good, but […]
With rising costs and an increasingly tough regulatory market more advisers are looking to outsource their investment proposition, with many leaning towards discretionary fund managers. But while the number of advisers using DFMs is on the up, overall satisfaction with them has dipped. According to a recent survey by financial information firm Defaqto, 74 per […]