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85 per cent of advisers place business protection based on price, says Bright Grey

Bright Grey research has revealed 85 per cent of advisers place business protection with a provider based on price.

The study also found 52 per cent of advisers say product features underpin their decision when choosing a provider.

As a result of the findings Bright Grey is extending its 5 per cent reduction on business protection placed on its books until January 31 next year.

Bright Grey proposition director Roger Edwards says: “It doesn’t come as any surprise that the majority of advisers place their business based on competitive premiums, but it’s vital that other factors aren’t overlooked and consideration is given to the product as a whole.”

The 5 per cent reduction applies to all business protection life covers, critical illness covers and life or CI covers.

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