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75th franchisee for Mortgageforce

Broker franchise group Mortgageforce claims to have achieved a staggering first year with the recent appointment of its 75th franchisee.

Mortgageforce says it has successfully established a place in the market on the philosophy that franchisees are in business for themselves but not by themselves as they get support from Mortgageforce.

It says franchisees are helped every step of the way from setting up their firm and formulating a business plan to ensuring that advisers have correct training and comply with regulations.

It also provides laptop-based software to ensure firms can access products from lender panels and trade electronically with key suppliers.

Mortgageforce is currently interviewing and selecting new franchisees in a bid to gain a high-street presence in towns and cities throughout the UK.

Managing director Robert Clifford says: “We are delighted that our unique business model has been proven by offering successful applicants a complete support package to enable them to become their own boss but without the isolation and conflicting demands often experienced with self-employment. With 75 franchisees in major towns and cities, we now have a larger retail distribution than many well known top 10 building societies.”

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