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£5m ads start the struggle to sell stakeholder

Pension providers believe the Government faces an uphill battle to

persuade its target market about the merits of stakeholder.

The Government is due to kick off its crusade to encourage stakeholder

uptake in January with a £5m advertising campaign. But providers

believe it will face a real struggle to overcome the apathy towards pension


Research from IFA Network has found only 7 per cent of over 1,000 people

questioned were considering taking out or adding to their pension as a

financial priority. While only 1 per cent of those in 16 to 25 age bracket

said they would consider pension planning.

IFA Network says this sends a clear signal to the Government that people

do not understand the need to save for their retirement.

Other new research conducted by Mori for Barclays Global Investors has

revealed widespread ignorance about pensions.

It discovered that only 7 per cent of respondents were aware of their own

pension arrangements while one in 10 had no idea at all.

IFA Network sales and marketing director Nick Kelly says: “The research is

a clear indication that people are not placing enough emphasis on their

retirement savings.”

Scottish Life head of communications Alasdair Buchanan says: “We know from

the past that if people are left to their own devices to make pension

provision they just will not save. The Government will face an uphill

struggle persuading them to save even with publicity and education


Scottish Mutual pensions development director Leslie Gray doubts the

effectiveness of the Government&#39s campaign. He says: “It is questionable

whether an adver- tising campaign can create sufficient interest.

“Certainly there is nothing on offer that would make people take out a


The Murray yen equities fund was officially launched this week by Murray

Johnstone to invest in a diversified portfolio of Japanese securities. The

new fund is the yen-denominated version of the successful Murray Japan

Growth Fund. The fund has attracted £6.5m from investors since the

initial issue of shares in February.


If wins big deal with Mysis IFAs

Halifax’s tele-net bank Intelligent Finance is signing a deal with Misys to register 4,500 IFAs to its July-launched service. Mysis IFA Services is the parent company for five IFA networks namely IFA Network, Countrywide, Financial Options, Investment Options and Kestrel. The latest deal means around 20 per cent of all RI’s will have signed-up to […]

The industry can&#39t afford stakeholder

So now we have been treated to another assassination programme byPanorama, this time on pensions, after the recent cynical offering by thesame programme on the subject of endowment policies.Looking at the financial mechanics of the proposed plans as directed byHMG and considering them in the light of whatI feel are a number ofrelevant industry statistics, […]

LibDem MEP says look to Europe to protect against US share crash

Investors should look to Europe to protect their investments in the faceof a widely predicted hard landing for US markets, according to LibDem EuroMP and economist Christopher Huhne.Huhne believes European markets will look a more attractive propositionfollowing a slump in US equities. He forecast that the slump in the USwould come next year rather than […]

Barclays starts bid for small business pensions

Barclays has begun its onslaught into the smaller business pension arenaahead of stakeholder in April 2001 with the launch of its group retirementaccount.The bank will be targeting the GRA group personal pension at its 500,000smaller business customers. The move is in direct competition to IFAs whoalso see smaller businesses as a prime target in the […]

Budget summary – March 2016

This week’s Budget looked as if it would be a difficult one for the Chancellor, with disappointing economic numbers and the need to avoid ruffling feathers ahead of June’s in/out referendum. Nevertheless, Mr Osborne did spring a few surprises, including some tax reductions. So how does this budget affect you? If you are – or […]


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