In its ‘My Health Counts’ study the provider found that 50 per cent of women don’t spend any money on healthcare but spend almost £2,000 a year on beauty products.
Fifty three per cent would choose a slim and toned body over low cholesterol or good blood pressure rates, while 27 per cent of people are in the dark about their cholesterol levels and 15 per cent about their heart rate.
Aviva UK Health head of clinical governance Dr Doug Wright is now urging women to take steps to improve and protect their health.
He says: “Just because you like what you see in the mirror today, does not mean that an unhealthy lifestyle isn’t actually taking its toll on your long-term health. Although you may think that you look healthy on the outside it’s what’s inside that really counts. Potentially serious conditions such as heart disease and diabetes can often go undetected until it’s too late.”