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&#39Treat LTC sales the same as investment&#39

The sales and marketing of long term care products should be treated the same as investment business according to proposals launched by the ABI this week.

In its consultation paper, Long Term Care Insurance Best Practice When Dealing With Individual Customers, the trade body sets out transitional measures for strengthening the way LTC products are sold until full statutory regulatory comes into being in 2004.

The move to enhance the voluntary code of practice, which is set to come into force by the end of the year, has been welcomed by Treasury financial secretary Ruth Kelly, who says they will provide important reassurance for customers.

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