Scottish Equitable Employee Benefits is spending £50,000 on a campaign aimed at explaining and simplifying the group risk market to IFAs.
The campaign highlights what SEEB calls the protection gap, which it says is the £270bn shortfall in long-term health and life cover.
It says this gap is 10 times wider than the widely publicised savings gap highlighted by the ABI and the Sandler review.
SEEB is producing a CD-Rom, which helps IFAs identify an employer's shortfall in employee protection benefits.
The CD-Rom, which is available free from ScotEq branches, takes IFAs through the group risk market and presents SEEB's own solution package, the employee protection menu.
The menu is aimed at employers with 50-500 staff and offers a fixed rate for combinations of income protection, critical illness, life cover and spouse and partner life cover.
Marketing communications manager Alison Ritchie says: “Government action is focused on pensions and investments but this ignores the greatest issue of protection.
“If we do not protect income, then things such as pensions, savings, retirement costs, and loan cannot be financed. Income should be seen as the starting point.
“The protection gap is estimated to be £270bn – 10 times as big as the savings gap. There is a clear need to expand the market, making products available to a wider audience through product simplicity, flexibility and through providing value for money. This market is substantial and largely untapped by IFAs.”