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&#39Take long-term view of Isas&#39

An overwhelming number of investors are not taking a long-term perspective towards their Isa investment, according to research from Charcol.

Its research shows that 72 per cent of investors are not viewing their Isa as a long-term investment and are losing out on the opportunity for better performance by investing in unsuitable funds.

Charcol is urging investors to rethink their savings attitudes and take a longer-term view.

It is urging investors to research their fund choices in greater depth in line with their risk profile to ensure they have funds which meet their objectives.

Marketing director Candice Hodgson says: “It is worrying to see that so few Isa investors are taking a long-term view. Stockmarket investment is not a short-term sport and while the volatility of last year will have unsettled some investors, history has shown that they need to sit tight and gain from long-term stockmarket rises.”

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