Bupa chief executive Val Gooding believes the industry must present the Government with a united front to debate the role that providers could play in easing the burden on the NHS.
Gooding called on conference delegates to stop competing against each other and work together to convince the Government of the role they play in aiding the NHS.
She said that instead of just chasing the same customers, providers should look to exp-and the market to individuals and companies. Gooding said premiums have increased by four times the rate of inflation year after year.
She said: “We still have a great deal to do. The old fashioned take it or leave it private medical insurance product has had its day. The whole of the insurance industry is not very good at product innovation.”