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&#39Newshound&#39 is bitten by the top dog

One popular definition of what constitutes a news story is the unusual man bites dog in contrast to the more pedestrian dog bites man. The latter is not a story – some financial prs take note.

But what happens say when the dog in question bites two journalists with an alleged 30 years experience between them on the collective backside with a huge story.

The dog then jumps up, taps them on the shoulder and, defying all the laws of nature, begins to speak, telling them the story that Misys is to merge all its networks together.

So last week, when Money Marketing – er, apparantly not the Misys members&#39 trade newspaper of the year – exclusively revealed the news that the networks were merging, a rival downmarket newspaper went on to reveal the crummy news on its front page that it was Misys&#39 newspaper of the year, laughably claiming a “head and shoulders” lead over MM, by missing the biggest Misys story of the year completely.

Perhaps that lead should be put back on the dog where it belongs.

rChristmas has come early for Misys&#39 members this year, with the announcement, exclusively revealed on the front page of Money Marketing that each member will get a cool £35 as a one-off payout from savings following the amalgamation of the five networks.

Some Misys&#39 members are understood to be planning to blow the whole lot in one go, with curries and cream cakes among advisers&#39 initial targets. What are you going to spend yours on? Please email the Diary to let us know.

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