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&#39Massive market for products&#39

A potential target market of 10 million consumers earning between £15,000 and £30,000 a year has been identified by the Treasury for its new Sandler suite of products.

It says there are in total 15 million “novice” investors who are considering entering the market or who have recently started saving, for whom the products are appropriate.

There are three million identified as those in the most need as they are “seriously under-saving” with a further five million to 10 million who may also be under-saving.

Due to the size of the market, the Treasury says its approach will be setting minimum standards. The paper says: “Although anyone may choose to buy a stakeholder product, they are aimed at those on low to medium incomes. There are many ways of segmenting this market, in terms of age, financial sophistication, wealth, income and savings habit. It will be the responsibility of those delivering the products to determine how best to target them.”


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