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&#39Govt message on stakeholder getting through&#39

Stakeholder awareness among the public is inc-reasing, showing that the Government&#39s publicity campaign is working, acc-ording to research from Legal & General.

Its research shows that 66 per cent of people have heard of stakeholder compared with 47 per cent in May.

L&G also asked consumers which features of stakeholder they were aware of. Half said they knew stakeholder can be moved if they change jobs.

More than 40 per cent were aware that payments can be stopped and started at any time. Thirty-four per cent were aware that a stakeholder can be taken out even if the individual does not work.

Wales still has the lowest stakeholder awareness figures, with only 53 per cent giving a positive res-ponse. The biggest leap in awareness was in the Yorkshire/Humberside area, where awareness went up to 71 per cent from 39 per cent.

The greatest awareness of stakeholder is in the South-east, where 72 per cent say they know about the pension product.

The research was carried out by BRMB on behalf of L&G in November among 925 people.

Director (pensions marketing) Andy Agar says: “This is a positive result for stakeholder at a time when there is a lot of comment about whether the Govern-ment is achieving its objective. This research shows the message about stakeholder pensions is getting through.”


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