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&#39Future lies in hybrid products&#39

Hybrid financial products are the way of the future, claims a report by IT specialist IBM Financial Services.

IBM claims the future will see products such as pensions and health insurance, mortgages and personal loans and investments and retirement planning combined to offer cust-omers greater choice and flexibility.

IBM says the UK fin-ancial services industry must move towards the US-style of wealth management rather than simply one-off sales of financial products if it is to remain relevant to consumers.

It highlights the likes of Virgin and Scottish Provident as companies which have already embraced this new philosophy.

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