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&#39Digital TV limited for pensions&#39

Delays in uploading pages and general navigation problems mean consumers are less likely to use interactive digital television than the internet as a way of accessing information from the Pensions Service, according to a report this week.

The report comes at the conclusion of the Department for Work and Pensions&#39 pilot interactive TV operation which has operated since spring 2002 providing Pensions Service information to households across the UK.

Face-to-face advice remains the preferred way of gaining information about pensions, according to the qualitative research conducted by Mori.

The research concludes that while many TV users expect the technology to improve rapidly, interactive users, especially those with access to other channels such as PC-based internet, use the service only in a limited and occasional way rather than as a first port of call.

Momentum pensions specialist Mark Stopard says: “The more means of getting the message about pensions over the better, but I cannot see interactive TV solving the pension crisis all on its own.”


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