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&#39Depolarisation to boost supermarts&#39

Cofunds is reporting sales of more than £500m since its launch 18 months ago and claims support for fund supermarkets will increase further after depolarisation.

Research carried out among 6,500 IFAs registered with Cofunds found that RIs are looking for independent and diverse fund supermarkets that will allow them to consolidate clients&#39 funds.

It found that 97 per cent of IFAs are more likely to use a fund supermarket than they were a year ago and 68 per cent would be more likely to use one after depolarisation.

Around 98 per cent of intermediaries use fund supermarkets to get access to a diverse range of funds, 97 per cent want to simplify administration, 96 per cent aim to consolidate clients&#39 assets and 80 per cent want to gain access to portfolio and analysis tools.

Sixty-six per cent expect to deal with more than one fund supermarket and 92 per cent say they would prefer to work with a platform that is independent of a product provider.

Sales and marketing director Rodney Aldridge says: “At a time when depolarisation is set to bring significant changes to the industry, the fund supermarket will ensure that intermediaries can compete more efficiently and effectively.”

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