Over 2,600 IFAs have signed up to Just Retirement’s campaign for better annuities, including the chief executives of Sesame, SimplyBiz, Bankhall and Lighthouse.
Sesame’s Patrick Gale, SimplyBiz managing director Ian Thorneycroft, Bankhall CEO Peter Mann and Malcolm Streatfield at Lighthouse have endorsed the campaign which aims to raise awareness of key aspects of the annuity market.
Just Retirement launched the campaign in July and will provide IFAs with information, support and tools to help clients get the best deal.
The firm will also work with the FSA and Association of British Insurers and lobby the Government on key annuity issues, including the open market option.
Just Retirement predicts the annuity market will increase by 50 per cent in the next five years and the firm is setting up an annuity bureau. IFAs signing up to the campaign will have access to this service.
Just Retirement group marketing director David Cooper says: “The annuity market has exploded in the last five years and there is a real opportunity here for advisers. The message to IFAs with this campaign is that we can help you with this.”