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£25m drive to promote direct pension payment

The Department for Work and Pensions is planning to spend £25m over three years on an ad drive aimed at people who still get their benefits or pension in “the old fashioned way”.

It is sending out 13 million letters and running TV, radio and press ads advocating direct payment into bank, building society and Post Office accounts. This will gradually replace pension books and giros as a means of payment.

The DWP says 43 per cent of people already have their pension or benefits paid directly into their accounts.It believes that direct payment is a much safer option as £80m is stolen by fraudsters every year.

Annette Crosbie, of TV&#39s One Foot in the Grave, and Chris Walker, of Midsomer Murders, feature in two TV ads.

DWP minister Malcolm Wicks says: “Direct payment will increase flexibility and choice for 13 million people. It is important they have as much information as they need to choose the account that is best for them.”


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