Pru Protection has a backlog of around 2,500 advisers still waiting to get on to its system since it launched its severity-based product PruProtect in September.
Pru Protection, a joint venture of Prudential and South African insurer Discovery, has brought in more staff in its Mumbai office in India to deal with the influx.
Chief executive officer Shaun Mattison insists that the system is fine.
He says that the company simply underestimated adviser demand for the product but he adds that all advisers should be up and running within a fortnight.
Mattison says: “We were caught by surprise by the rush of advisers wanting to log on to the system. The number of advisers in the pipeline is coming down every day.
“The odd broker has been frustrated but we are communicating with them so everyone knows when they will be on. The system should be clear within two weeks.”
Pru Protect’s 13 owner-manager consultants are visiting advisers to explain the details of its severity-based protection plan, which allows policyholders to reduce premiums by exercising and eating healthily.