The combined businesses of 1st Exchange, N4 and Screen Business are to rebrand as Avelo from April 4.
1st Exchange acquired Screen Business, a firm which supplies websites and internet applications, in February and bought software provider N4 Solutions last June.
In August 2009, Lloyds TSB Development Capital bought a majority stake in 1st Exchange in a £115m deal.
Avelo managing director Chris Noblet says: “Our industry is going through a period of re-invention spurred on by three drivers: consumer demand for greater transparency and value together with more cost effective products, new regulation to address this and the digital revolution which is changing the way we behave and access financial products.
“This is where Avelo comes in. With a track record of delivery in specialist areas, collectively we now bring a powerful technology capability to the entire market and can keep our customers and their clients connected, competitive and cost effective throughout the distribution journey – both in the run up to RDR, MMR and beyond.”