The British Benefits Friendly Society has rebranded and is now The British Friendly Society Limited.
The change was passed by its membership at its AGM in Bedford and has been registered with the FSA.
The society was founded in 1902 as the UK Commercial Travellers’ Benefit Society with 620 members and now has over 17,000 members and assets of more than £100m.
Chief executive Mike Harding says: “This is a fantastic achievement for an organisation with a staff of only 15. We were able to achieve this result through our determination to control costs and by careful monitoring of investments, together with the funding provided by our members.”
The society offers the Century plan, which features three investment planning options including school fees, income and retirement plans.
It has launched a new website along with new literature.