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100,000 calls to IFAP hotline in first quarter

More than 100,000 consumers asked for IFA details through IFA Promotion&#39s website and hotline in the first quarter of the year.

The figure dwarfs last year&#39s six-monthly figure for January to June of 133,000 and puts IFAP well on course to meet its target of 300,000 referrals over the year.

Last year, IFAP pointed 250,000 customers tow-ards local IFAs, boosting referrals through online partnerships for its website www.unbiased.co.uk.

Unbiased.co.uk has partnerships with a number of high-traffic financial websites and internet portals, including Freeserve, This is Money, Money Telegragh and Tiscali.

Nearly 70 per cent of all referrals now come through the unbiased.co.uk website and its partners.

Chief executive David Elms says: “Ultimately, one of our key measures is how many bums on seats we deliver for our member IFAs. Through our innovative approach to developing IFA Promotion&#39s find an adviser facility, both online and offline, we have been able to deliver exponential increases in the number of consumers and businesses using our services.

“The results stand us in good stead to reach our target of putting 300,000 consumers and businesses in touch with local independent financial advice.”

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