Big step forward but some still lag
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Technology and Technical founder and director Kim North has branded the number of IFAs without a website “disgraceful”.
At the Unbiased.co.uk/Money Marketing round table, she said a website is an integral part of an IFA’s marketing collateral and added: “It is disgraceful that some IFAs do not have a website. Some IFAs have a very rigorous back office but have a shoddy front office. It is like the king with no clothes on.”
IFA Life founder and chief executive Phil Calvert said: “If you go to any other industry sector and say you do not need websites you will be laughed at.” But he added: “Over the last year, there has been a phenomenal step forward by the IFA sector.”
Unbiased.co.uk chief executive Karen Barrett said IFAs who do not have a company website are “missing out on an oppor- tunity”. She said: “Web and email are the most cost-efficient way an adviser can integrate their business with their clients’ lives.
“The first step is get online, start sending emails, start sending newsletters and make use of the cost-effective tools that are available through the internet right now.”
JP Morgan Asset Management head of UK retail marketing Keith Evins said: “IFAs are technology-savvy but they sometimes struggle to understand why they need a website, what am I going to put on it and how am I going to get to grips with those issues.”
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