This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Second push for Aviva protection campaign

  • Print
  • Comment

Aviva is launching a range of support materials to help advisers raise the topic of protection with clients and is re-running its TV advertising campaign on life insurance.

A series of written guides and video case studies, along with information on potential life-stage protection triggers and how to spot clients’ hidden protection needs, will cover common objections that advisers can expect from clients and how to overcome them.

To complement the support materials, Aviva’s life insurance TV ad, featuring Paul Whitehouse, will be re-running on terrestrial channels from February 20.

Aviva’s protection awareness campaign began in January 2011, with its national TV ad promoting the benefits of life insurance.

In September last year, the company ran an income protection campaign on ITV and in December it launched a campaign on ITV highlighting the benefits of investments, retirement planning, health and life insurance and car and home insurance.

Head of protection sales and marketing Louise Colley says: “Family life is such a compelling topic - it really helps to get consumers engaged - so we are helping advisers to shift the focus of conversation away from finances to families.”

Plan Money director Peter Chadborn says: “There is a definite appetite to learn more about protection advising techniques and if it is of the same quality as the adverts, then I suspect this will be a good idea.”

  • Print
  • Comment

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

Money Marketing Awards 2015
Put your firm forward as the leading practitioner in your field. Adviser and Advertising categories are open to entries - Enter Now.

Have your sayEdit my profile/screen name

You must sign in to make a comment

Fund Data

Editor's Pick


How do you plan to vote at the general election?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments