Scot Prov enhances Life Matrix
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Scottish Provident has enhanced its new adviser protection toolkit, Life Matrix.
To help advisers pinpoint the relevant protection requirements for their clients, the toolkit classifies current and potential customers into target segments.
It includes marketing tips, statistics and non- branded letter templates on key themes such as unemployment benefit and critical illness cover. The toolkit also includes a research section with information around consumer attitudes to lifestyle and finance.
Scottish Provident head of marketing Susan Barclay says: “With the enhanced Life Matrix, we aim to equip advisers with the relevant tools they need in order to maximise their business opportunities with both existing and potential clients.”
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