Pru Protect relaunches adviser website
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Pru Protect has relaunched its website in a bid to make it easier for advisers looking for product information.
The new website includes an improved Adviser Zone, a new BMI calculator and a severity demo which explains how severity based payouts work.
The site also includes an enhanced claims section and a new medical conditions tool allowing advisers to look up common medical conditions and their likely underwriting outcomes.
Pru Protect head of marketing Kelly Thomas says: “Our objective has been to simplify our website and really make it more user friendly for new and existing advisers.
“This is just phase one of some very exciting online developments.”
Earlier this month Pru Protect launched an online-only protection product for advisers. The new Essentials Plan is a slimmed down version of the provider’s existing Pru Protect Plan.
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Readers' comments (1)
Anonymous | 24 Nov 2009 4:44 pm
Typical Prudential launch the product as a singing all dancing and then change the goalposts
Ask them what they did to all the account managers they took on earlier this year to promote this product
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