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Lifesearch in deal with

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When customers search for life insurance on’s website, they are given the option to enter their phone number to receivea call from a Lifesearch adviser. director Andrew Stocks says: “We are pleased with our partnership with Lifesearch and look forward to its continued success.”

Lifesearch senior policy adviser Matt Morris says: “Lifesearch is delighted to be working with such a prestigious brand as and we are really pleased to be able to extend the reach of protection advice and help to close the protection gap.”

Lifesearch has had an arrangement in place with Asda since 2007 to sell life and protection insurance through the firm. The deal was signed in October 2010.

Master Adviser senior partner Roy McLoughlin says: “In its purest form, you would hope everyone would have face-to-face advice but it is not always practical. Therefore, this is much better than not taking out advice or cover at all.” refers users with mortgage enquiries to If I Were You for advice, which can also offer clients advice on protection.

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Readers' comments (3)

  • Tried to get a quote off Lifesearch, they wanted phone and home details, not really something most consumers want, if they want to do it themselves all well and good,but lifesearch are more interested in capturing personal info and calling prospective clients up to sell their products.

    If a comparison quote service is required by a consumer, they should be able to do that without giving out their phone number and address.

    As usual the consumers will embrace this and Life Assurance brokers will go the same way mortgage brokers have gone, an irrelevance now.

    If advice is required for protection consumers should get it from a face to face meeting with a qualified practitioner, not some tele sales service.

    Tried compare the market for my home insurance, they were not able to give me an economical quote despite having had no claims.

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  • Face to face advice is great but I'd suggest that the average consumer doesn't want that. They want it as hassle-free as possible, which means phone or online. The most important thing is that they take regulated advice. The forum in which that advice is delivered is up to the consumer.

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  • In reply to Ned, there are so many variables that can affect the price with Life Insurance, simply viewing an online quote is not accurate for most customers - hence why companies called.

    You sound like one of the guys who would go beserk when a quote changes because of your health, occupation etc and would demand an explanation, yet complain when someone tries to help.

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