This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Bright Grey launches enhanced simplified life and CI product

  • Print
  • Comment

Bright Grey has launched an enhanced version of its simplified low-cost life and critical illness product Lifestyle.

Lifestyle plus comes with total permanent disability as standard on life of critical illness cover and advisers can also add payment cover for sickness.

It offers up to £500,000 cover, payments start from £5 a month and advisers have a choice of increasing or decreasing cover.

BG head of product development and technical support Ian Smart says: “There are a growing number of advisers selling protection who want flexible products without the intricacies of the menu product.  The addition of TPD and waiver of premium gives them that added flexibility and protection for their clients. 

“We have already seen a marked increase in the number of advisers whose business model is more suited to going down the simplified products route.  And with RDR hitting, it is a market that is only going to get bigger.”

  • Print
  • Comment

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

Money Marketing Awards 2015
Put your firm forward as the leading practitioner in your field. Adviser and Advertising categories are open to entries - Enter Now.

Have your sayEdit my profile/screen name

You must sign in to make a comment

Fund Data

Editor's Pick


Are you prepared to process insistent client business?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments