Aviva has signed an exclusive three-year deal with the Lighthouse Group to provide protection products through its national adviser division.
Income protection sales were up 8.7 per cent year-on-year.
The provider is looking to re-enter the intermediary protection market towards the end of 2014.
The new insurance act should formalise what most insurers have been doing for years.
Many advisers consider whole of life cover to be an expensive IHT planning tool but a new generation of products means it can be a much more flexible planning tool.
To get better consumer outcomes we need to stop assuming that consumers act in a rational way.
E-commerce solutions need to help manage existing as well as new business. To date, this has been neglected.
It should be possible for the industry to tackle the problem of income protection disclosure. But if the ABI and providers are struggling here are some suggestions.
Only if we accept that consumers are programmed to act irrationally can we come up with a system of financial services that the majority of people can engage with.
Protection trade body should form part of established adviser group.