This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.
X
Money Marketing Cover
Categories:Pensions,Politics

Govt unveils £11m auto-enrolment comms campaign

  • Print
  • Comments (7)

The Government has confirmed an £11m automatic enrolment communications campaign will will begin on January 23.

Money Marketing first revealed the Department for Work and Pensions had secured additional Treasury funding for the campaign in July last year.

The campaign will include radio, print (see below), online and outdoor advertising as the pensions industry builds towards the launch of auto-enrolment in October.

Pensions minister Steve Webb says: “As we head into the final stretch before millions of people begin to be enrolled into a workplace pension, it is vital that we make sure that individuals and employers know what to expect.

“Automatic enrolment will transform this country, putting an end to the decline in pension saving, and setting millions on course for a more prosperous retirement.”

  • Print
  • Comments (7)

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

The Money Marketing CPD Centre
Build your annual CPD - you can log and plan your CPD hours for free with The Money Marketing CPD Centre.

Taxbriefs Advantage
Advantage is a digital reference source giving unbiased, independent, answers to your technical queries. Subscribe to Taxbriefs Advantage.

Readers' comments (7)

  • the goverment is just kidding themselfs about this. Most large companies already have something in place and they could have just inforces the original skahollder rules instead of wasting more money

    Unsuitable or offensive? Report this comment

  • Should think the Lego corporate lawyers are working on the case right now...

    Unsuitable or offensive? Report this comment

  • A call to advertising standards? Seems to imply that the government contributes the most!

    Unsuitable or offensive? Report this comment

  • I have two clients who want to start a personal pension now so if I tell them to go ahead with it now am I misselling on the basis that they should wait to join the employer scheme because the employer will be forced to put in 3%
    Or can the employer pay into the pension scheme which I am setting up
    Can anyone out there tell me!

    Unsuitable or offensive? Report this comment

  • No doubt there will be a retrospective review and whatever you advise will be wrong.

    Unsuitable or offensive? Report this comment

  • Personal pensions are such bad value for money, especially for basic rate tax payers. Everyday there is another story about worsening GAD and annuity rates. Auto-enrollment is a total waste of time, many will opt out, hopefully not enough to make pension contribution compulsory. ISAs and property = comfortable retirement. Personal pensions = misery and destitution.

    Unsuitable or offensive? Report this comment

  • There is a current problem. I agree. However, compulsion is not the answer. How about making pension saving desirable again and value for money. (Now there's an idea !)

    Unsuitable or offensive? Report this comment

Have your sayEdit my profile/screen name

You must sign in to make a comment

Fund Data

Editor's Pick



Poll

Do you agree with calls for a flat 30% rate of pensions tax relief?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments