Aviva could target Prudential's UK arm
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Aviva is set to target Prudential’s UK arm if the insurer chooses to break itself up by demerging or selling its British, Asian and US businesses, according to reports.
Today’s Guardian says that, while Aviva chief executive Andrew Moss previously insisted the insurer would only consider bolt-on acquisitions, the firm would now look at Prudential’s UK arm if it was touted.
The paper quotes a senior executive as saying: “Moss would be unwilling to pass up an opportunity to buy Prudential’s British business which would be merged with Aviva’s UK interests.
“But the price would have to be compelling to make Aviva reverse its current tack of expanding in Europe, where Moss views growth as more promising.”
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