This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Actuaries set up group to improve product information

  • Print
  • Comment

An influential group of actuaries is calling on the financial services industry to re-evaluate the product information sent to customers as part of a drive to improve engagement.

The Institute and Faculty of Actuaries has set up a consumer information working party to challenge the financial services industry to think about the information consumers of financial products receive and how it could be improved.

Ideas put forward by the working party include encouraging providers to communicate progress relative to consumers’ savings goals, communicating risk and reward by referring to the product’s chances of achieving the savings goal, keeping communications concise and easy to digest and promoting simple rules of thumb for saving.

Better Retirement director Billy Burrows says: “The suggestions put forward by the working group are a practical and workable way of improving how we communicate to customers.”

  • Print
  • Comment

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

Money Marketing Awards 2015
Put your firm forward as the leading practitioner in your field. Adviser and Advertising categories are open to entries - Enter Now.

Have your sayEdit my profile/screen name

You must sign in to make a comment

Fund Data

Editor's Pick


Do you see the value in adviser trade bodies?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments