Burgess buys life office for protection launch

23 September 2009 1:00 pm

Money Marketing reported last month that Sara and her husband Simon were planning to set up their own provider, and this week's MM reveals The British Life Office will form the base for that launch.

Sara will work on the new business alone from October, but MM understands that Simon also plans to leave British Insurance to join the business as joint managing director next year. He declined to comment.

The British Life Office will offer life insurance, income protection, accident sickness and unemployment cover and health insurance, but not critical illness due to Burgess’ concerns over its limitations. They will be available both via intermediaries and direct to consumers over the internet.

The pair are understood to have netted £25m through the sale of British Insurance to Towergate in January 2008. The British Life Office was established in 1896 and was acquired by Reliance Mutual in 1958, although the brand has been dormant since 2004.

Sara Burgess says: “This is a heritage company that has been around for 113 years and it will have old fashioned values delivered through cutting edge technology.

“IFAs can be reassured that there will be no dual pricing.”

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