Money Marketing Events: Awards 2005
In partnership with Marlborough Stirling / The Exchange
The 15th Money Marketing Financial Services Awards recognise the very best advertising and promotional work in the financial services sector. These prestigious awards honour the most creative and effective campaigns across all forms of media.
The awards are judged by a committee of 15 experts drawn from across the industry. The judging panel consists of leading figures in the world of advertising and marketing as well as IFAs, media buyers and product provider representatives.
The ten awards acknowledge those campaigns which brought to life the important messages our industry needs to bring to consumers and were selected by the judging committee for their originality, fitness for purpose and skill of execution.
Chaired by cchm:ping chairman Lucian Camp, this year’s judges of the marketing awards were Jenny Bond, copywriter, J Walter Thompson; Mark Blackwell, marketing director, The Derbyshire; Martin Fox, managing director, Egg Group, Surrey Garland, copywriter, Masius; Brendan Llewellyn, director, Communications for Business; Tara McCorquodale, advertising manager, Jupiter unit Trust Managers; Sean Moran, creative director, Partners Andrew Aldridge; Louise Pendleton, head of brand and communications, JP Morgan Fleming; Robert Reid, managing director, Syndaxi; Mike Richards, managing director Capital City Media; Martin Slater, marketing director, Standard Life; Geoff Towers, director of product marketing, Barclays Global Investors and Richard J Warren, copywriter, Delaney Lund Knox Warren & Partners. The new media category was judged by Ian McKenna, director, Financial Technology Resource Centre.
1st, 2nd and 3rd placings were awarded through a two-round voting process, where judges championed or challenged entries. Congratulations to all this year’s entries which amused, entertained and engaged judges in the process of finding the very best of financial services marketing. Read on to see why the judges chose the winning submissions from our reporter at the judging sessions John Greenwood