Lifesearch in deal with has entered into an exclusive deal with Lifesearch to refer users looking for life insurance to the telephone-based adviser.

When customers search for life insurance on’s website, they are given the option to enter their phone number to receivea call from a Lifesearch adviser. director Andrew Stocks says: “We are pleased with our partnership with Lifesearch and look forward to its continued success.”

Lifesearch senior policy adviser Matt Morris says: “Lifesearch is delighted to be working with such a prestigious brand as and we are really pleased to be able to extend the reach of protection advice and help to close the protection gap.”

Lifesearch has had an arrangement in place with Asda since 2007 to sell life and protection insurance through the firm. The deal was signed in October 2010.

Master Adviser senior partner Roy McLoughlin says: “In its purest form, you would hope everyone would have face-to-face advice but it is not always practical. Therefore, this is much better than not taking out advice or cover at all.” refers users with mortgage enquiries to If I Were You for advice, which can also offer clients advice on protection.