Leadbay founder sets up new lead generation website

Leadbay founder Simon Baker has launched a new lead generation website for mortgage brokers.

Lead Co-op, an online co-operative of a number of lead generation sites, allows brokers to see what sites their lead has been sourced from and how it has been generated. Brokers then bid however much they want to pay for the lead depending on the source.

Baker, who formed Leadbay in 2004 before leaving in 2008, says: “The Lead Generation market is still very much alive and kicking and Lead Co-op represents its latest and most innovative evolution yet. 

“It has been clear for some time that today’s lead generators have needed to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also to stay afloat in this challenging economic market.”

Last month, former Leadbay head of sales Jonathan Barrett and head of operations Andrew Rosser set up mortgage and protection lead provider The Ark Financial Leads.