This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.
X
MM-Cover-Top-240714.jpg
Categories:Investments

Thames River name may be dropped in F&C revamp

  • Print
  • Comment

Advisers believe F&C Asset Management will drop the Thames River Capital name as the firm considers a rebrand.

F&C has confirmed it is recruiting a new head of marketing but says no decision has been made about the future of the Thames River name.

In September, F&C announced it was rebranding its UK multi-manager retail range to Thames River following its acquisition of the company.

An F&C spokeswoman says: “We are actively looking for a head of marketing. Michael Warren was appointed interim marketing director at F&C after Scott Stevens’ exit in 2010. Michael will continue as investment director at Thames River Capital and head of product development for F&C. No decision has been made for the rebrand yet.

Informed Choice managing director Martin Bamford says: “F&C is a better-known brand and it has got more in the way of heritage behind it. It makes sense to have a single brand.”

Equity Partners UK managing director Kevin Tooze says: “F&C has one of the oldest investment trusts in the business and it makes sense to draw on that history and culture. The F&C brand is more well known to the 50 to 80-year-old generation that have money to invest.”

  • Print
  • Comment

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

The Money Marketing CPD Centre
Build your annual CPD - you can log and plan your CPD hours for free with The Money Marketing CPD Centre.

Taxbriefs Advantage
Advantage is a digital reference source giving unbiased, independent, answers to your technical queries. Subscribe to Taxbriefs Advantage.

Have your sayEdit my profile/screen name

You must sign in to make a comment

The Cost of Advice

Sponsored by Brooks Macdonald

Fund Data

Editor's Pick



Poll

Do you think advisers will benefit from Chancellor George Osborne's guidance guarantee?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments