Aegon AM to rebrand as Kames Capital
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Aegon Asset Management is to rebrand as Kames Capital.
Aegon says the move, which will take place on September 1, 2011, is part of its plan to accelerate the growth of its third party business with the firm saying it is keen to differentiate its specialist investment management capabilities.
The business will be headed up by Andrew Fleming and will continue to manage insured funds on behalf of Aegon UK.
Aegon Asset Management chief executive Sarah Russell says: “The decision to rebrand our UK business reflects our desire to ensure alignment with the specific needs of all our customers. The Aegon Asset Management brand is a highly regarded symbol of the investment expertise we have developed to support our insurance businesses. In distinguishing our UK investment management activities under the Kames Capital brand, we will highlight our capabilities for investors in the external market.”
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Readers' comments (5)
Anonymous | 12 Jul 2011 3:17 pm
I should not think that they need to spend money on rebanding, should be spending it on customer services AEGON are the worst in my book. 8 phone calls and faxes to sort one DD
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Harry Katz | 12 Jul 2011 8:38 pm
I Kames I saw I conquered?
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Mike Shaw | 12 Jul 2011 9:09 pm
How the hell do you pronounce it?
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Anonymous | 12 Jul 2011 11:50 pm
A kame is a geological feature, an irregularly shaped hill or mound composed of sand, gravel and till that accumulates in a depression on a retreating glacier, and is then deposited on the land surface with further melting of the glacier.
Where do these people get these names from. So Kames Capital is a result of debris deposited in a depression, Well I suppose the only way is up and the old name was hardly loveable.
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Anonymous | 15 Jul 2011 4:45 pm
Henry Home, Lord Kames (1696 – 27 December 1782), a Scottish philosopher of the 18th century and one of the leaders of the Scottish Enlightenment. Lord Kames helped to banish slavery from Scotland and wrote widely-respected works on religion, moral philosophy, law and agriculture
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