Charles Stanley to launch D2C platform

Charles Stanley is launching a direct to consumer platform and will Partner with retail asset aggregation service AllMyPlans.

The platform is likely to be called Charles Stanley Direct and will be powered by the Charles Stanley stockbroking platform and include Charles Stanley’s investment service FundChoice, the firm’s online share dealing, the Alpha and EBS Sipps and the Charles Stanley stocks and shares Isa.

The firm says the platform will probably launch in late summer.

Head of Charles Stanley Direct Rob Hudson says: “By partnering with AllMyPlans we will be able to provide an ongoing client service that is of real value not just to the existing self directed market, but also to all those who do not believe they have a strong relationship with any financial services provider or adviser.”