Bramdean chief Nicola Horlick may set up D2C platform

Bramdean Asset Management chief executive Nicola Horlick is considering launching a direct-to-consumer platform.

This week’s Money Marketing reveals the platform would be a separate business run by Horlick and Bramdean partner Andrew Green. Horlick says: “We are looking at a launch but, given the RDR, the future of platforms is uncertain so it is difficult to know if it is the right thing to do.”

The FSA’s platform policy statement, published in August, stated the regulator’s “desire” to ban cash rebates from product providers to investors and product provider payments to platforms.

The paper suggests the FSA will consider both advised and non-advised platforms as part of its possible ban.

F&TRC director Ian McKenna says: “Execution-only will be a growing section of the market.”